Comunicae is an online press release distribution service, that enables users to create, distribute and analyse their press releases, helping them promoting their businesses in a simple and effective way.
The startup was founded in 2012 by Martín (CEO), Víctor Gómez Ezquerra (CMO) and Cándido Blasco (Sales Manager) with the objective of using technology to solve inefficiencies in information management. Comunicae is an easy, affordable solution for all those companies and agencies that need to reach the media. It is the only service that covers the entire cycle of a press release (introduction, distribution, sending, clipping and final report), segmenting information for both sender and receiver. Currently, Comunicae has 127 categories of segmentation.
AN INDISPENSABLE TOOL FOR BUSINESS COMMUNICATION
With more than 36217 registered users and 80529 press releases distributed, Comunicae has become a leading actor in the business communication sector in Spain. According to business expert in digital marketing and communication Joan Boluda, “Comunicae is a necessary tool in the resource portfolio that every communication and PR agency or freelance uses recurrently”.
DIFFERENTIATING VALUES
Its success is based on two differentiating values. First, it offers a distribution network of international scope, connecting companies with the media in a manner that is efficient for both. Second, since it is a tech solution, entirely digital, the cost of their services is accessible to everyone.
Their business model is based on their customer base, usually businesses interested in disseminating their news in the media and social media. They pay per use, i.e. per every press release they want to distribute.
EXPANDING INTERNATIONALLY WHILE MAINTAINING QUALITY SERVICES
With their main headquarters located in Barcelona, Comunicae has expanded its business to Latin America, where it now operates in Mexico, Peru, Chile and Colombia – a market that includes more than 4.500 customers.
For the near future, the three entrepreneurs from Barcelona want to continue growing, without losing their profitability, and always ensuring the effective management of press release distribution for the businesses and entities with whom they collaborate.