Cookies are small text files located in browser User’s devices to register their activity, sending an anonymous identification that is stored in it. They can also be used to measure the audience, traffic parameters and navigation, session time, and/or monitor progress and the number of entries.
Types of cookies
Depending on the purpose for which they process the information obtained, cookies can be:
Site management cookies: These cookies are used to maintain the identity of the User or session on the Website. For instance, where websites run on more than one server, a site management cookie may ensure that the users are sent information by one specific server (otherwise the user may log in or out unexpectedly). Similar cookies may be used, for example, when the user vote in opinion polls to ensure that the user can only vote once, to ensure the users do not see comments reported as abusive, or do not vote comments up/down more than once.
Personalisation cookies: those that allow the user to access the service with some predefined general characteristics based on a series of criteria in the User’s device, such as the language, the type of browser through which the User accesses the service, the regional configuration from where you access the service, etc.
Analytics cookies: those that allow the controller to track and analyse the user’s behaviour. The information collected through this type of cookies is used in the measurement of the activity of websites, applications or platforms and for the elaboration of navigation profiles in said sites, applications and platforms, in order to introduce improvements according to the analysis of the use of the service made.
Advertising cookies: those that allow the management, in the most efficient way, of the advertising spaces that, where appropriate, the editor has included in a website, application or platform from which the requested service is provided, based on criteria as the edited content or the frequency in which the ads are displayed.
Cookies of behavioural advertising: those that allow the management, in the most efficient possible way, of the advertising spaces that, where appropriate, the editor has included in a website, application or platform from which it provides the requested service. These cookies store information on users’ behaviour obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on it.