DatMean is a BigData company focused on audience marketing. Founded in 2016 by José Luis Valdivielso, Rocío Baztán and Salvatore Cóspito, DatMean focuses on data analysis and digital marketing. When evaluating it, the creators explain that this platform helps “companies in their transformation process and integration into the digital ecosystem, offering solutions that range from monetization of their data, advertising activation and audience analysis, to streaming and data enrichment for their business. All this through the exclusive platform called Aroa. This tool is the first 2nd Party Data Marketplace in Spain.
The company was created in response to the transformation that is taking place as the data industry advances. Data have become the main asset of companies and discussing the topic has become a mantra in the marketplace. But data by themselves have no value, they require not only a process of aggregation, cleansing and refining but also the analysis and intelligence to make them a real asset. Likewise, they have to be available, that is, integrated in the digital ecosystem. This is precisely the work carried out by DatMean, “converting code into relevant and meaningful information: Meaningful Data“, explained the founders.
TRANSPARENCY AND CONTROL
These are the values that set the company apart. Under this umbrella, the three DatMean founders point out that they have developed Aroa as “the first and only 2nd Party Data marketplace in Spain, a proprietary technology that aggregates more than 90,000,000 deterministic data collected exclusively from our DataPartners in a transparent and 100% compliant model”.
The company’s business model is based on aggregating data exclusively from the DataPartners to activate them and then make them available to companies of all sectors and sizes in a usage-based monetization model for numerous cases, applications and data-driven strategies.
Currently, the company has data from Spain, the rest of Europe and Latin America. The founders also add that, with this series of data, they can “analyze, transfer and activate them for companies in any sector anywhere in the world thanks to our integrations with the main platforms and technologies of a market that by its very nature is global”. Also, DatMean is not externally funded. The company was launched 4 years ago with the capital contribution of the founding partners and has so far managed to finance itself solely from its own funds, with no other capital requirements.