SaludOnNet is an online platform in the Healthcare sector where health services can be booked in more than 4,000 clinics and private hospitals in Spain at very low prices.
Carlos Faltaco founded the startup in 2015 and is part of a holding company that he has been creating over time, through which he began to internationalize the concept.
In addition to the health and wellness marketplace, the startup transforms the patient’s experience through personal health plans. The user has a personal doctor, who becomes his family doctor during the whole period. Through a totally personalized action plan, the assigned specialist supervises and advises to improve their quality of life. In addition, the personal physician monitors general values such as weight or pulse, and other specific values that are collected through weekly questionnaires. With this information the doctor will be able to make decisions that add value and improve the health of the user.
The regular contact between the doctor and the user is carried out through video consultation and chat, the latter with unlimited uses. With these tools, in addition to monitoring the obtained results, the specialist resolves any questions that may arise.
To date they have closed a round worth 9 million Euro, and in 2019 they plan to expand internationally. Axa and A3media are some of the investors in the company.
In 2015 it won the Expansion Award for the 50 best digital ideas, and in 2016 the National Marketing Award. More than 200,000 registered users are part of this health and technology startup.
TECHNOLOGY AND BUSINESS MODEL
The technology used by the platform is unique as it has been developed by the same company. It is a technology that connects patients with doctors, clinics and hospitals, as well as being integrated with insurers and entities. Thanks to this, they have been able to launch new services onto the market, as well as implement them throughout the platform and measure KPIs.
As for their business model, this is based on pay-per-use, which can range from purchasing medical services at affordable prices in more than 4,000 clinics and hospitals in Spain, to a medical chat or a video consultation with any specialist.
SaludOnNet is presented as a Health Marketplace as an alternative to medical insurance and Social Security in Spain, as the user only pays for what is required and avoids long waiting lists. In addition, they complement both medical insurance and public health as through their app they give the patient the option of adopting a proactive attitude in terms of care and monitoring their health, with constant monitoring of parameters and lifestyle habits. All this, guided by a personal doctor.