Amovens is an online company that provides a 360-degree mobility solution through the integration of services: car sharing, car renting between individuals and rentals for individuals, self-employed people and companies. Under the motto that “the user is God, and this is what we show the more than two million users that are part of our family”. Amovens is positioned as the only platform that allows the user to reach any part of Spain through a combination of rental services, car renting between individuals and carpooling.
Founded in 2009 as a website for travelers to share trips and expenses, Amovens merged in 2015 with the Danish company GoMore. In this way, it has been able to bring to Spain its revolutionary mobility model, integrating three services: Rentals, travel and renting.
As the founders explain, Amovens comes from Latin and means “moving”.When the company was created, initially only with carpooling, the idea was to create a brand that did not directly refer to its activity and that was not Spanish in case the company were to expand internationally. So, a name was sought that was evocative, but not descriptive, and that was easy to pronounce in other languages.The secret of the company lies in the 24/7 customer service provided by its employees. “We believe that a happy user is a repeating user”, explain company sources, and during the years that Amovens has been growing, they have been able to verify this with clients who started to use the platform as passengers or drivers of carpool journeys.
The platform integrates three mobility services: carpooling, rentals and renting between individuals. These services are completely linked. In short, for the founders it is a model comparable to “when you are very young you carpool to get around cheaply, when that same user has their first savings they rent a car for a weekend to travel with their friends or partner and when they have their first job they rent a car which in turn they sub-rent to other users or even use it to carpool”.
In other words: a perfect circle. Nowadays, Amovens is found all over Spain except on the islands. And looking ahead to 2020, the company’s roadmap focuses on a goal they always count on: an economically sustainable business model that allows us to grow without depending on external resources, as is the norm with startups.