AxiCom is the WPP group’s communications consultancy that works for the most innovative technology-based companies and organizations globally. The company’s founders, Julian Tanner and Helen Ridway, started the AxiCom project in 1995, however, it was not until 2007 that it was implemented in Spain.
Later, in 2009, the company in national territory went under management of Monica Gonzalez Orty, the country manager of the company in Spain.
The services that are part of AxiCom’s portfolio are strategic communication consulting, marketing communication, internal and crisis communication, also corporate, online, and social media, as well as media and analyst relations. The company also focuses on content, training, and events. Among the elements that stand out within the AxiCom project is the knowledge of the firm’s client sectors, as well as its applications for companies and users. “Through this knowledge, we can be much more effective in communicating messages and building and working relationships with relevant influencers,” the founders point out.
Beyond that, AxiCom focuses on transparency, work methodology and customer orientation. “We are very aware that trust has to be earned on a daily basis,” the founders add. In his words, “it’s the talent that makes the difference at AxiCom”, because, “we select intelligent and enthusiastic professionals, and we prioritize people. Perhaps that is why we have one of the highest staff retention rates in the industry.
AxiCom’s client base includes companies such as Red Hat, MrJeff, Spotahome, Clicars, Irisbond, Proofpoint, Experian, October (lendix), Soty Solar, Johnson Controls, Lexmark, Fujitsu (PFU), TopDoctors, and others. In addition, Axicom was in charge of launching the Wallapop and Car2go success stories in Spain.
Along with this, among its services is providing support to Estrella de Galicia to publicize its collaborative entrepreneurship program THEHOP, build the reputation of brands such as Vente Privee or Privalia, Coverfy, Antai Venture-Builder and ThePowerMBA, among others.
So far, the practice is located in Spain, Italy, United Kingdom, France, Benelux, Sweden, and the United States.