Dietox, healthy smoothies to reset the body

  • Their differential value of the company lies in the quality and innovation of their products

Dietox is the pioneer company in Spain for the realization of detox therapies based on healthy food: vegetables, fruit, legumes and cereals, among others.

Through a liquefied therapy, they guarantee a complete experience to help our body purify: organic cosmetics with natural ingredients, teas and organic infusions, buccal elixir or anti-craving sprays. Their key products, known as ‘Dietox water’, is a box with 20 vials to transform water into detox, antiox and alkaline water, based on purifying plants, vitamins, green tea and active carbon.

Dietox was founded in 2012 by Virginie Rogé, who saw an opportunity to provide society with products that help clean up the human organism. Up until now, Dietox has their products marketed in Spain, France, Italy and has already started its activity in the United Kingdom and Portugal. They are currently trying to promote themselves through Google Ads, as well as through interviews and reviews in magazines. When it comes to their strengths, Virginie has it clear: “Our innovation.  We create nutritional concepts from scratch, investigate, develop & distribute them.”

Their differential value of the company lies in the quality and innovation of their products: they offer daily menus based on smoothies made with the best ingredients on the market, seasonal ingredients, vegetable proteins, vegetables, cereals, etc. The company defines its method as a “day of liquid super-nutrition to reset the body”.


Dietox was launched with 30.000€, and has counted on two more rounds of investments. The first one took place in 2015, and was used for operational purposes. The second one took place in 2016, and was utilized to cover their marketing needs.

They haven´t participated in any acceleration program yet, but they closed two rounds of investment through which they received 1,2M€ with investors including Cabiedes and Faraday Venture Partners. For the coming months, and taking into account that Christmas is just around the corner, Virginiehas set up an ambitious goal: “Increase SALES, SALES, SALES!!!”