Playtomic, Spain’s biggest sports ecosystem, has obtained 6 millions in an international round to continue working in the digitalization of the sector and the sport’s socialisation. Different international funds, such as Optimizer Invest and GP Bullhound, have taken part in the round and also private investors such as Andre Lavold, Félix Ruiz, Tuenti’s co founder and part of Jobandtalent, and Magnus Gottas, Ex-executive of Bridgepoint. Other former members of Tuenti and private swedish investors have taken part on the round as well.
Playtomic strengthens this way its international expansion plan with the support of experienced and ambitious funds. One of the key factors in the raising of the investment has been the important development of social functionalities that the platform wants to offer to the athletes.
This “social layer” that nowadays offers the opportunity of finding game partners with a similar level, will be developed more profoundly with the help of the international capital.
The great attractive of this “social layer” is proved by the more than 4 millions that Playtomic expects as turnover this year. This investment, along with the fund’s confidence, will allow Playtomic to consolidate its position in the market.
PLAYTOMIC: INTERNATIONAL BACKING TO LOOK AT EUROPE
“Playtomic carries on with its expansion with the support of funds with global ambition, being the leaders in bookings in Spain and with a social layer profounder day by day. We are going to keep growing with the objective of making sport an important socialization tool. It’s time to boost our international leap. Our objective is to be Europe’s leaders next year”, explained Pedro Clavería, CEO and founder of Playtomic.
Petter Moldenius, CEO of Optimizer Invest, comments: “As earlier investors in lead generation and online marketplaces, we have closely seen several industries disrupted by platforms who have changed the customer journey by giving transparency in the market. We believe Playtomic is the next one of these platforms giving both sides of the transaction a wide range of benefits while taking advantage of the momentum in an increasingly health-conscious world”.
Félix Ruiz, one of Spain’s biggest social media experts since he founded Tuenti, speaks this way about the investment: “after the rising of virtual social media, society is returning to more traditional channels. And that is exactly what Playtomic is: a social media that unites technology and the most classic social media, sport. This bet for a social sport ecosistem was necessary”.
“We are delighted to back extraordinary entrepreneurs such as Pedro Claviera, Pablo Carro and Felix Ruiz. We believe they have what it takes to build a world class mobile consumer experience and are pleased to stand behind them and provide support through our capital as well as our global network and knowledge”, said Per Roman, Co-founder GP Bullhound