Influencity is a software focused on optimizing Influencer Marketing campaigns. The software is a very powerful tool when it comes to collecting and organizing the relevant information for decision making for a given campaign. Its segmentation possibilities and the data it provides are extremely valuable, allowing influencers to be chosenobjectively and according to the data. Influencity presents the profiles of influencers and their audience in detail.
Influencity helps clients reaching the best influencers for their campaigns, considering different values such as the impact on the target, price, and any other variable that can translate into better results. Thanks to its technology, campaigns are much more effective as they analyze the audience of eachinfluencer within their social networks, giving brands and agencies the chance to focus on a specific target and, like that, improving their performance.