Dudyfit raises 700.000 euros in investment round to continue leading the digitisation of the fitness industry


DudyFit closes its second investment round of €700,000. The Spanish startup founded by Mario Morante and Javier Ortega, whose business model is based on an all-in-one software for personal trainers, has conquered JME Ventures and some of the most renowned business angels in this country with its great projection.

The platform, which offers an all-in-one service for managing clients and services for personal trainers, nutritionists and sports centres, has changed the way professionals in the sector manage their activity, facilitating and improving it considerably. So much so that the major personal training leaders in Spain have already joined forces and manage their agenda and the follow-up of their clients to continue providing a quality service. Noe Todea states that “Dudyfit has become a tool that makes my day-to-day life much easier, it should be an essential tool for any fitness professional”.

A before and after in the wake of Covid, the company launched in February 2020 experienced exponential growth, responding to an obligatory digitalisation of one of the most booming sectors in recent years, fitness. “What started as an idea to facilitate the activity of fitness professionals, has become a necessary tool for them as a result of the pandemic” Javier Ortega, co-founder and CTO.

“This round will help us to continue improving the product and incorporate all the features demanded by both professionals and their clients, and thus consolidate our position as the leading platform in Spain,” says Javier.

On the road to international expansion, the company will focus its efforts after this capital increase on expanding its model to new countries. “We are starting a new stage in which we are ready to step on the accelerator and go all out to lead the digitisation of the fitness sector,” says Mario Morante, co-founder and CEO. The startup had already begun to have a presence in Latin American countries such as Mexico, Argentina, Uruguay, Chile and Colombia among others, but this capital injection represents an acceleration of this process, with digital marketing as a growth engine.