DYNAMIC TV, a technology company, founded in 2019, which makes television advertising interactive for the first time, has started a funding round with the aim of raising €300,000. The startup intends to allocate the funds mainly to the acceleration of strategic plans, the expansion of the team and users, to consolidate the product in Spain, and innovation and development, and to prepare the international expansion.
DYNAMIC TV closed a €50,000 round in December 2019 and Javier Perez, the CEO of the company, assures that rounds are a “vehicle that allows you to grow and accelerate your plans to scale up the business in a more agile way.In addition, having investors who bet on your team makes you more confident as a company.
The main advantages for agencies providing a service like DYNAMIC TV is to know the impact and return of each TV advertising campaign for each advertising brand via a dynamic dashboard. Here you can see real time statistics of the interactions that users make in the app.You can also learn about demographic data (sex, age and city) and click types: see web, follow the brand on social networks, app downloads, newsletter subscribers, etc. In addition to the promotions, offers or discounts that users can access.
In this way, the company generates Big Data based on the behavior and interests of the audience to help agencies and brands measure and promote the return of television advertising.“We want to encourage consumption of traditional TV so that all players in the industry win: agencies, brands, viewers, and television networks” explains Javier.
The CEO of DYNAMIC TV has also told El Referente about how he prepares a round:”We take care of every detail that we are going to communicate. You have to prepare a lot of documentation to present, create rapport and win the trust of investors. Add a professional team that is committed to the project and you have a much better chance of capturing the attention, receiving interest and being heard.At the end of the day you’re dealing with people and you should convince them that your team can make a profit from their investment in a few years.”
Javier added that, in order to establish relations with investors, the key is to “empathize with them and convey confidence and excitement for your project”. His conclusion is that you have to be 100% convinced about the product and “make them see the opportunity and importance of them becoming part of the company at that time