Barcelona-based startup Gamestry, one of Europe’s fastest-growing gaming video platforms, has secured a $5 million seed round led by Goodwater Capital (Spotify, Facebook, Twitter), Target Global (Delivery Hero, Revolut), and Kibo Ventures (FlyWire, Jobandtalent). As an alternative to YouTube, Gamestry offers a specialized video platform for gamers to watch, learn and talk about video games. And with an attractive value proposition for content creators, it is rapidly acquiring passionate gamers who want to live off their passion for video games by creating content on the platform.
“The popularity of the gaming industry is growing at an unstoppable rate. Today, there are 2,7 billion players worldwide, which is a third of the world’s population. At the same time, there are more kids dreaming of becoming content creators (29%) than astronauts or football players. With this in mind, we believe there’s a huge market opportunity in building a product that caters to both audiences and where the chance of turning a passion for gaming into a way of making a living is paramount,” explains Gamestry CEO and co-founder Guillermo Torrens.
Gamestry, was founded by brothers Guillermo and Alejo Torrens, and Marc Collado in 2018, and at the moment, it has 23 employees. The platform has more than 4M monthly active users and 2,000 active creators in Spain and Latin America, which implies a 175x growth in the last 12 months.
“The pull from the market for Gamestry has been impressive – within their first year of launch they acquired thousands of highly engaged creators and millions of creator audiences. Coupled with the problem that the vast majority of creators are unable to make a living from YouTube and twitch – Gamestry seems to resonate with creators as an answer to turn their passion into a living,” mentioned Lina Chong, Investment Director at Target Global.
“Over the last few months, we’ve grown very, very quickly, but our goals are still far away. This investment will allow us to double our team, accelerate our growth further, and continue to expand our excellent value proposition for content creators,” comments Guillermo.