Lookiero, Europe’s leading personal shopping startup, raises $19 million

  • Fashion tech startup Lookiero closes $19 million funding round led by MMC Ventures to consolidate its leadership position across Europe.
  • The funding round is led by venture capital fund MMC Ventures with support from existing investor All Iron Ventures, and new investors.

Lookiero, the online personal shopping service for clothes and accessories, has closed a $19 million funding round led by venture capital fund MMC Ventures with support from existing investor All Iron Ventures, and new investors Bonsai Partners, 10x and Santander Smart.

The funding will allow the company to continue its international expansion and strengthen its leadership position within its main markets: Spain, France and the UK.

Founded in 2015 by Oier Urrutia, Lookiero combines the knowledge of personal stylists, detailed customer profiles and in-house learning algorithms to provide a fully-personalised online shopping experience to its customers.

Lookiero currently has over 1 million registered users and has grown revenue by over 200% from 2017 to 2018. By generating look-a-like profiles and analysing previous customer interactions with each item, Lookiero’s technology can accurately predict how likely a user is going to keep a certain item from a range of more than 150 European brands.

This ‘recommendation algorithm’ assists the customers’ assigned personal shopper to pick the best options for each customer. The team’s technical and data science capabilities also extend into back-end operations, having built a suite of warehousing systems that will ship more than 3 million items of clothing this year and have underpinned their expansion into seven European countries to- date.

Oier Urrutia, Founder and CEO Lookiero, said: “This investment round provides us with the necessary capital to further increase the accuracy of our technology, which is really exciting. It will allow us to offer the best possible experience for our users and to continue expanding across Europe. Our new investors bring valuable experience and knowledge in branded direct-to- consumer tech, user retention, and internationalisation that will help to take Lookiero to the next level of scale.”

Research-led VC firm MMC Ventures led the equity portion of the round. Consumer tech is a core specialism for MMC and it has several other market-leading companies in its portfolio including recipe box retailer Gousto and flower delivery company Bloom & Wild.

Other investors in the round include Bonsai Partners, 10x and Santander Smart. One of Lookiero’s current investors All Iron Ventures followed on in the round.