Tracer is a ticketing platform that was created to bring the unauthorised resale of tickets for major events to an end by giving ticketholders the rights to decide if their tickets can be resold and for how much. While the travel industry has evolved with digitalisation, the ticketing sector remains a very traditional market using rudimentary techniques to capture data and reach potential clients.
That’s why Jorge Díaz and Alberto Martínez launched Tracer in 2016. The company has several lines of business: the smart ticket (B2B) with which it offers organisers the possibility of blocking the resale of the events; the B2C, a global site that offers anyone traveling to another country the possibility of acquiring tickets for events in their destination city and the B2B2C, where their API allows distributors to access the inventory of providers’ tickets.
To build a development team with the best in each area, the company needed initial investment of 300 thousand euros, part of which it also allocated to product development and marketing. What’s more, they closed a pre-seed round for 1 million euros and a seed round for 2 million euros.
The main short-term objectives of Tracer are to enhance, and provide impetus to, the Smart model and expand its portfolio of tickets with new experiences around the world. What’s more, they expect to exceed 2018’s sales figure of 2.7 million euros with sales of 6 million euros in 2019.