ForMarketer is a company offering a software platform that helps marketing teams and marketing agencies to manage the processes to create and use contents efficiently.
These process are content marketing (create content) and content experience (manage the content repository) in the United States. ForMarketer helps marketing professionals create content in a more efficient way and facilitate that these content are used not only by company clients but also by the marketing department and others such as sales, loyalty, support or human resources. The client can test the platform for free for 7 days and if they are convinced by the services they pay a monthly subscriptions that can be extended by adding users and projects.
To develop the company, the founders of ForMarketer, Julio Colomer, David Fuster, Joaquín Vila and Borja Belloch have received 505,000 euros in investment and 75,000 euros in a participative loan from the state company ENISA.
The first tranche of the investment was allocated to extending the team, with two senior software engineers and a US market manager to develop the commercial vision of the product and establish the bases of the marketing and sales systems. The second tranche of the investment will be allocated to commercial growth, with the main focus on the United States.
The sales objective of the company for this year 2020 rounds the bill 530,000 and by the end of 2021 they expect to bill 1,573,000.