Tomás Santoro and Alfredo Nicolás founded SumaCRM in 2014, a CRM platform focused on SMEs and small businesses, in other words, an online tool to manage customers. Its innovation lies not only in its simplicity but also in its usefulness. Also, the product features a Spanish language option, a feature that is unusual in the sector.
The idea of Suma was born from the experience of one of its founders, who explains how no CRM platform in the market solved his problems of lack of communication, productivity and little monitoring of sales by salespeople in his other three companies. That’s why they decided to create a CRM tool, so that they could solve their own problems and when they found out that it worked, they decided to commercialize it through SumaCRM.com. So SumaCRM offers simple CRM but with the right features to be useful to SMEs.
Using Suma is very simple, you just have to go to their website and register. Once the user has registered, you can start working by inviting the rest of the people in your company to centralize the information.
The customer contacts can be people or companies. Once inside the contact there are four tabs: notes and emails, tasks, negotiations, cases and documents. All customer information is stored in these tabs. This way, anyone in the company always knows what is going on with customers and the constant back and forth of requesting information is avoided. Regarding the list of contacts, the client can use filters for any field and/or label.
To date they have carried out two financing rounds, the first one an FFF (friends, fools and family) of 60K for the first clients, and the second one a seed round with business angels of 100K to reach breakeven. In addition, one of the prominent investors is Business Angel Jean Derely.
SumaCRM.com is an expanding company and already has 5300 companies as clients in the market it operates, which is the Spain and Latin America.